Brilliant designs that deserve an award

[post_page_title]The suspenseful ice cream lid[/post_page_title]

Usually, if we open our freezer and see ice cream spilling out of the lid, we are in a bad mood. We want to know: who put the lid on improperly? But when we see this fake lid on the real ice cream at the real store, we’re in a good mood. We’re reminded of all of the creamy caramel goodness that’s waiting for us inside the container. Obviously, we’ll be done with this ice cream in no time. We’ll throw away the carton, but we’ll keep the unique lid.

The suspenseful ice cream lid

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